ARTS PRACTICA

Arts Practica is a medical education consultancy dedicated to the human practices that improve healthcare quality. They use looking at visual art as a tool to strengthen observation in clinicians thus reducing medical misdiagnosis and error. For this client, I created a brand that accepts and highlights uncertainty and ambiguity, while also bringing in the experience of observation, both of art and of what one might discover peering into a microscope

Working with Leila is a great pleasure. She’s a highly creative, organized, and clear-thinking designer who is always conscious of the delicate balance between how a design looks and how a design works.

Benjamin Weiss, Head of Interpretation,
Museum of Fine Arts, Boston

Leila has the kind of smarts that yield efficient work, great energy to the team, and beautiful results. It is truly a joy to work with her.

Kathy Sharpless, Director of Marketing & Communications,
Isabella Stewart Gardner Museum

Leila is a very talented graphic designer. She knows how to balance aesthetic concerns and the needs of the client. The design process was a true collaboration and uncommonly successful. I also appreciated her sense of humor and enthusiasm.

Frederick Ilchman, Chair, Art of Europe,
Museum of Fine Arts, Boston

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