Good Boston Living is a unique real estate company where relationships take center stage. Melony Swasey, Good Boston Living’s principal, is an insightful advisor with a keen eye for design. For this project, she asked me to create an identity that reflected the simplicity and vibrancy with which she approaches her work with her clients. The mark I designed for the company encompasses the feeling of finding a home that feels like a gem, welcoming you in to create a new life with a clean slate, a place that offers you a fresh start.

Working with Leila is a great pleasure. She’s a highly creative, organized, and clear-thinking designer who is always conscious of the delicate balance between how a design looks and how a design works.

Benjamin Weiss, Head of Interpretation,
Museum of Fine Arts, Boston

Leila has the kind of smarts that yield efficient work, great energy to the team, and beautiful results. It is truly a joy to work with her.

Kathy Sharpless, Director of Marketing & Communications,
Isabella Stewart Gardner Museum

Leila is a very talented graphic designer. She knows how to balance aesthetic concerns and the needs of the client. The design process was a true collaboration and uncommonly successful. I also appreciated her sense of humor and enthusiasm.

Frederick Ilchman, Chair, Art of Europe,
Museum of Fine Arts, Boston

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