This CanvasRebel Q&A digs into the business side of Leila's story: how her practice started almost accidentally in 2018 while she was working full-time as a museum creative director, and how a calendar of her 12 favorite patterns — her very first product — sold out and launched what's now her full-time business. It covers her multi-channel sales strategy, her reasoning for avoiding Amazon, and a reflection on unlearning perfectionism as a barrier to actually launching things. Read the full article here.
Canvas Rebel
Posted by Venla Johnson on
